Search Engine Optimization helps to obtain traffic from organic, natural or editorial search results on the search engines. It is a way to help the search engine know and rank the website higher than many other different websites.
The chief search engines like Google, Bing and Yahoo are ranked according to what the search engine reflects. Search advertisements are all paid.
Why SEO? Why does it matter so much? Have you ever thought about it? Well, a good SEO drives traffic to the website which helps in improving sales and enhancing the overall performance of the business. SEO acts like an investment and not expense as it provides substantial amount of benefits to your business.
For example- When you are in a situation that is unknown to you and you will search it online for good hotels nearby. You type keyword Hotels in Google’s search engine. Now, you don’t have to go for the 2nd page.
Almost 60 percent of the organic search goes to the top 3 search results. And, these are the strategies you need to follow to get a high page rank.
SEO can’t be ignored as it is good for your website. The website will be viewed by thousands of people if SEO is present.
Now-a-days people tend to Google everything. If you’re there, right on top of the SEO’s, it gets saved. You are lucky, if you’re right where your customers are, at the right moment, with the right solution.
Importance of SEO:
Definite increase in traffic- The analytics and reporting tools will easily show you an increase in traffic. SEO will give instant good results as the traffic will increase.
Credibility of higher brand like Google- Your website will be credible when Google, a reputable company, dedicates a place for you.
Good ROI - If you get 1000 clicks on the SEO, 4 percent of those visitors will change into sale with a better return on investment.
SEO makes you different from 250 million other websites - If the services or products are in competition then using SEO will make your company stand out and increase the sales.
SEO is cost effective - Over the years, SEO Services has become most cost effective form of online marketing, providing good money for every dollar invested into it.
Invent new markets - With the help of SEO campaigns; you can invent new economies and markets. This will lead to the increase in the web traffic. Also, your company should be in-synch with the trendiest developments in order to gain benefits.